Lenneke van der MeijdeninIceMobileThe crucial factors that differentiate Russian food retail and loyaltyAn assumption that’s often made is that what works in one country, will also work in another country. Even though we see similar shopping…Jun 25, 2020Jun 25, 2020
Lenneke van der MeijdeninIceMobileThe main drivers behind five changes in consumer behavior caused by COVID-19The impact of COVID-19 on society is profound and sudden. Almost instantly, people around the world are going through an unplanned life…Apr 3, 2020Apr 3, 2020
Lenneke van der MeijdeninIceMobileMindset Moments — a new way to pinpoint purchasing decisionsAll retailers worldwide want to understand consumers better so that they can influence their purchasing decisions. But maybe they’ve been…Dec 3, 2019Dec 3, 2019