And how to find it if you don’t

Photo by Rohan Makhecha

“The only thing that matters is getting to product/market fit.”

— Marc Andreesen

Source: SpaceX-Imagery

What I learned about growing supply at Airbnb that you can apply to your marketplace business

Airbnb now seems like an unstoppable juggernaut, but early on it was so fragile that about 30 days of going out and engaging in person with users made the difference between success and failure.


The fifteen best ways to inspire new ideas, and three to avoid

  1. Talking to customers 👂️
  2. Talking to employees who talk to customers (e.g. sales, customer support, marketing) 🤗
  3. Observing your customers, through data and user research 🧐
  4. Spending quality time with previous data dives and user research 🔬
  5. Using the product yoursel️f 🕵️‍♀️
  6. Thinking in a quiet place 🤔
  7. Having small discussions with teammates 💁‍♂️
  8. Working backwards from your long-term vision 🤩
  9. Looking into what caused users to churn 📉
  10. Looking at competitors 👀
  11. Looking at adjacent markets 😏
  12. Looking at analogous businesses in completely different markets 🔭
  13. Creating user journey storyboards 🎞
  14. Having hackathons and watching the demos 👩‍💻
  15. Catching…

Figure out if this role is for you, how to make the move, and what skills you’ll need to build in order to be successful

Taken at one of my all-time favorite Airbnb’s in Joshua Tree

Create strong culture, stay laser-focused on problems, and set wildly ambitious goals

Tips for new employees, painted on the walls during a hackathon. Mural: Andrea Nguyen, Jeany Ngo, Katie Chen; Photos: Lenny Rachitsky

Lenny Rachitsky

Tinkering. Previously, Growth PM Lead @ Airbnb, Founder/CEO, Software Engineer.

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