However, in the same way we had the App Store for iPhones, I believe it is only time until we have a similar discovery tool for voice
Why All Marketplace & eCommerce Companies Need To Talk About Voice
Nicole Quinn

For Alexa, there is a “skill store”. Issue, however, I recently realized, I tend to forget the skills’ names. Must look them up on my phone before being able to use them with Alexa. Lot of friction.