Sources of Market Intelligence for Real Estate Brokers

Leofeldt
Leofeldt
Apr 25, 2019 · 3 min read

In real estate brokerage you’ll need excellent market information to make the correct ideas for customers and prospects. Where you obtain that information from as well as accuracy can be really important. Are you able to believe in sources? Did you know that the information is accurate and never depending on ‘hearsay’?
In an average year in property investment, the following factors will change many times:
The amount of inbound enquiry for property purchasing
Tenant enquiries for brand spanking new premises
Rent and value ranges
The supply and demand for local quality property
Negotiation factors in a contract or lease
Government policies impacting property
Local market conditions
Activities and sentiment from the local business community
Transport and other local demographic issues
Competing properties
Time on market
Seasonal selling cycles
An excellent real estate agent or broker must stick to the top of these problems. To accomplish this you must capture and share the right market information with key people. Quality information through the market will assist you to win better listings for sale and for lease.

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How about we look at to get accurate market knowledge and details which you can use. Try a few of these ideas:
I might start on the local planning office. Just about every sale or lease will be impacted by shifts in property planning activity, new projects, and future supply of quality property. Each month visit the planning office to view what properties are increasingly being considered for change or new development. They will have an impact on price, rents, and incentives. They are going to also impact types of sale or lease.
Monitor the completed sales and leasing activity. You may get that information from industry sale reports and fellow agents. On that basis it pays to be ‘positive talking terms’ with many of one’s professional competitors. Choose good quality agents to talk about information with.
Watch the listings coming on towards the market. Prices and rents will be visible on the net advertising.
Understand the ways of sale or lease that really work for your different property types. The improvements within a property will change up the target market and your inspection strategies.
Inbound enquiries in your office from buyers and tenants may have trends and factors you could monitor. To lift the amount of inbound enquiry you are able to concentrate on ‘vendor paid marketing’ on your entire quality properties. Practice your presentations and listing pitches to have that cash.
Professional Property Valuer’s and Appraisers can have plenty of industry information that you can make use of; they’ll only accomplish that in case you share information using them.
Some very active quality clients will have information for you to consider from recent deals and property promotions.
Hence the message this is that one could seek advice in the right visitors to can get on top of the trends of prices and rents from our property market. Get acquainted with the right people and share information ‘both ways’.
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