Brand redesigns aren’t all puppies and rainbows. They’re complex, filled with opinions and emotion, and require unbelievable coordination to ensure seamless execution. That’s why we had to be sure now was the ideal time to rethink our identity system, and that it was something worth doing.
Behind the Scenes of Our Bold New Brand
Leah Lin Pincsak
9K25

Awesome work here! I would like to benchmark with you. Any chance to connect via skype with you? My email is leonardocamacho@gmail.com

Like what you read? Give Leonardo Camacho a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.