
…And while the campaign was revolutionary, the recipe for its success was simple. As Wu points out, “Desire’s most natural endpoint is consumption.” In other words, the campaign simply reimagined what people desired. This generation longed to escap…
… you were indeed vulnerable. No matter what a user did or said, he could always say it was “for the lulz” (lols). Like (by comparison the tame and sophisticated precursor) “Something Awful” board that spawned it, 4chan defined itself by being…