Street Businesses In China
Ever wondered how to build a street business empire in China? That’s how you do it…
- What Do They Normally Sell?
Once arrived in China, you will see street businesses everywhere. Most of them look quite dirty and unprofessional. And that’s because they are. Chinese people still like them and they make some good sales. So, why not an opportunity for you to make some money? Right now, these shops only sell food or paper money (that gets burned when family members or relatives die.) But until now, those shops do not sell anything else then these two goods. A chance for foreign investors? In the last couple of years, many of those small street shops had to close because too many restaurants offered even cheaper food with higher quality. But, there are still many niches you could fill in.
2. How To Figure Out Your Niche
Ask yourself the following questions:
1. What product do I want to sell?
2. Do people from the West like it?
3. Do people from China now that people in the West like it?
4. Is it helpful to Chinese people (they think very pragmaticly), or, in case you sell food, does the Chinese consumer like the taste? Remember: NORTH à Salty; SOUTH à SWEET/SPICY, EAST à SOUR, WEST à ROASTED/SPICY; MIDDLE OF CHINA à SPICY.
5. How much is the product worth to Chinese people?
6. Is the product you are selling cheaper or more expensive than the product that the other street shops sell?
7. Does your shops look Western? YES à GOOD; NO à Make it look western or make less of a profit
8. Can consumers get this product anywhere else in China easily (or even on the streets)?
9. What age has your target group?
10. On which streets is your target group? (What other things do they enjoy?)
If you figured out the answers to these questions, you are ready to go!
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