Fitain | Storyboarding Our Ad

Leon Ward
2 min readOct 4, 2022

--

Short post but a mini deep dive

We wanted to show how EASY it is to share plans to your friends/family or whoever. These can be created by you, or made by the creator for public use. Our slogan is Fitain | Create, Find, Share & Train.

In a private group chat (iMessage/WhatsApp etc..), a friend has made a home workout and challenges our character to beat his time of 12mins.

We see our character working hard, sweating & ENJOYING the workout.

He beats the time and gloats.

Here’s the structure:

  1. Create OR Find | CREATE, FIND
  2. Share in a group chat (family/friends/other) | SHARE
  3. Complete and feedback to the group | & TRAIN

We like this ad because it’s simple but powerful. It comes across these plans can be posted on massive public boards, to small family groups. It has a community feel to it and can’t wait to see how it performs.

--

--

Leon Ward

Product Director of Fitain — a Health & Fitness app. Writing: Health, Fitness & Fitain. Get in touch via Linktree: https://linktr.ee/leonward