Although there are suggestions that increased consumption of digital media can cause a decline in empathy, many artists working with AR and VR are convinced that the medium will become the “ultimate empathy machine”, fostering a society with informed perspectives of other communities and identities. Gabo Arora, founder and president of Lightshed and a creative director and senior advisor at the United Nations, explains: “You’re discovering a new grammar of storytelling and emotions”. If the optimists are right, we could be well on the way to a more informed and creative world.
… not the only area that can be broken down into component parts and sequenced over time and trends. This kind of service and product decomposition can be a good way to look at strategic areas of focus in general, and this technique can reveal many unexpected new products and services for companies to explore in any industry.