Why Brazilian startups must internationalize

In 2011 I moved to China, where I lived and worked for two years. There, I could experience one of the most remarkable experiences of my life. I assiduously frequented the 798 District, a creative economy project that merges art and entrepreneurship in the country, in addition to participating in countless events in the region of Zhongguancun, which is known as the Chinese Silicon Valley.

Both in China and several other countries, entrepreneurs of different cultures and points of view focus on launching their online products to the whole world, not to their specific market.

A point that always gets my attention is the near nonexistence of Brazilian startups and small to medium businesses outside of Brazil. It seems that the rest of the world does not exist to the mind of a great majority of us (Brazilian entrepreneurs). But why?

It also amazes me to realize the world view that we have, focused almost completely on the domestic market, and how much it is affecting the development of innovation in our country.

Why do we have an entrepreneurial mindset so closed to foreign markets? Why are there too many copycats in Brazil? Why is it so difficult to convince entrepreneurs to internationalize, even with the dollar as overvalued as it is now?

After a quick season in Lisbon, I started dedicating to study these matter in depth, and I found historical facts, both of Portugal and Brazil, that help understand our entrepreneurial mentality and show the challenges that we must face.

On this research, some dates got my attention, such as 1808, 1940, 1991, because in those years, emblematic facts occurred in Brazil and served to shape what we are today. So, I decided to write some posts about it, which can be seen below.

– 1808 and the setting of startups in Brazil

– 1940, closed ports and the institutionalization of copycat (soon)

– 1991 onwards — the challenge of being global (soon)

I hope with this brief work to awaken your interest to the matter and I put myself at your disposal in advance for doubts and comments.

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