ANUA is hyping: Gen-Z’s Latest Skincare Obsession or will it become Korean Alternative to the Hottest Korean Brands?

In the ever-evolving world of skincare, trends come and go. Just a few years ago, COSRX’s Advanced Snail Mucin essence had the beauty community buzzing, but now, there’s a new star on the horizon — ANUA. This Korean Gen-Z skincare brand has taken the beauty world by storm, its 77% toner became the best selling toner in Olive Young in 2022, top selling toner on Amazon and climbed to the top-scanned product on Ama Care in September, leaving us all curious about what makes it so special. So, let’s dive into the hype surrounding ANUA and discover what sets it apart.

ANUA burst onto the scene with a fresh approach to skincare that resonates particularly well with Gen-Z consumers. This innovative brand combines the power of natural ingredients with a commitment to sustainability, all while maintaining an affordable price point.

Now, let’s take a closer look at some of ANUA’s star products with Ama Care app:

ANUA Heartleaf 77% Soothing Toner

This gentle, alcohol-free toner is formulated with 77% heartleaf extract, known for its soothing and calming properties. It’s perfect for those with sensitive or irritated skin and helps balance the skin’s moisture levels.

A brief analysis of the ingredients list reveals why this product has received numerous favorable reviews. It is devoid of cautionary ingredients, the percentage of irritating and comedogenic ingredients is super low, there is no alcohol, fragrance, and essential oils. Notably, heartleaf — a humectant known for its anti-inflammatory properties- takes center stage as the primary ingredient, occupying the top position.

What makes this toner remarkable is its versatility, suitable for nearly all skin types. However, individuals with dry skin might find it necessary to apply a few extra layers to effectively retain moisture. While it may not excel at providing hydration on its own, when paired with a quality moisturizer.

HEARTLEAF 80% MOISTURE SOOTHING AMPOULE

With this HEARTLEAF 80% MOISTURE SOOTHING AMPOULE, a powerhouse of hydration and soothing properties your skin will be feeling refreshed and rejuvenated. Heartleaf extract is renowned for its soothing capabilities. It gently calms irritated skin, reduces redness, and alleviates discomfort, making it an ideal solution for those with sensitive or troubled skin.

The ampoule to be free of any cautionary substances, and has a low percentage of potentially irritating ones. This means that whether you have sensitive, dry, oily, or combination skin, you can use it with confidence, knowing it won’t cause irritation or redness (but it’s better to test it before using if you have sensitive skin).

ANUA Peach 70% Niacin Serum

Speaking about Peach 70% Niacin Serum, after using it your skin is expected to feel rejuvenated, thanks to its blend of 70% peach fruit extract and 5% niacinamide, which work together to promote an even skin tone. The serum’s formula is designed to clarify pores using the Peach Yogurt Complex, which includes peach flower extract and betaine salicylate. Additionally, it provides essential moisture and nourishment to your skin through the inclusion of Vitamin B12 and hyaluronic acids. This serum aims to leave your skin looking clear, smooth, and radiant.

So, there is no surprise that this K-skincare sensation has captured the attention of many, promising to calm and rejuvenate the skin like never before! We’ll have to wait and see if it maintains its popularity in the long run.

P.S. Don’t forget to check whether hyped products match your skin — use ama care app for that!