Subpar marketing leads to “me-too” uninspiring content on corporate blogs with insignificant social shares and superficiality from the target audience’s viewpoint. Tech companies struggle to create strategic messaging to describe their products and use undifferentiated messages, jargon and superlatives. The end result is that marketing drains significant resources on paid acquisition campaigns that have no market segmentation or designated landing pages.
How to Design Marketing Campaigns: The Importance of Market Segmentation
Myk Pono

This sums it up! Exactly what I saw when I was in ERP sales management.

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