Making your website bulletproof
SEO vs UX vs CRO — a simplified overview
We seem to love acronyms in business. There isn’t a week that goes by where I don’t resort to using Google to help decipher one.
However, there are 3 acronyms that I see on a daily basis and they’re often never part of the same conversation; SEO, UX and CRO.
So first, what are they? (in a nutshell)
SEO — Search Engine Optimisation
It’s about creating good, relevant content and putting it together in way that helps search engines find it and read it easily.
UX — User Experience
It’s about providing a usable and great experience when visitors read your content and interact with your website.
CRO — Conversion Rate Optimisation
It’s about ensuring that your website performs and converts those visitors to repeat visitors, paying customers, contributors, etc.
Each discipline is equally important and requires a good amount of skill, experience and time to do properly and effectively.
What I find is that all three disciplines crossover with each other and in many cases, share very similar challenges, jobs and principles. But most importantly for me, I believe that all three should be used together to make a website bulletproof.
I see these disciplines working together like this …
Or to put it another way …
Three disciplines working together to create a journey that benefits everyone.
Great SEO = happy search engine = visitors come to your website
Great UX = happy visitors = visitors stay on your website
Great CRO = happy business = visitors become paying customers