DWCFLint — The tool supporting our cost control & improves our security roles

At Daniel Wellington, one of our core principles since 2016 has been serverless first, and almost everything we have developed over the last four years is based upon AWS’ serverless products.

We are heavily built upon CloudFormation and have been since five years and all resources need to be defined in a CloudFormation to be able to be created in any environment outside development. At the time of writing this article, we have 4 310 stacks across all our accounts & regions where 14.45% of the stacks…


Daniel Wellington is a Swedish fashion brand founded in 2011. Since its inception, it has sold over 11 million watches and established itself as one of the fastest-growing and most beloved brands in the industry.

In 2012 we launched our Instagram account, and we became pioneers within influencer marketing. Influencers became our primary marketing channel.

To scale with our challenges and support the developing business, we started using Amazon Web Services (AWS) in 2014. …


Daniel Wellington is a Swedish fashion brand founded in 2011. Since its inception, it has sold over 11 million watches and established itself as one of the fastest-growing and most beloved brands in the watch industry history.

Most people know we were the pioneer with influencer marketing. It is impossible to archive without advanced technology. To make it possible, we started using Amazon Web Services (AWS) since 2014. We use services like Amazon Elastic Container Service, AWS Lambda, Amazon DynamoDB, Amazon Sagemaker and Amazon Rekognition.

We develop our services and applications on the AWS cloud platform and make extensive use…


Daniel Wellington is a Swedish brand founded in 2011. Since its inception, it has sold over 11 million watches and established itself as one of the fastest growing and most beloved brands in the watch industry.

Most people know how influencer marketing helped us become a global company, but what many don’t know is how our use of technology made that possible.

The first system we developed enabled us to reach influencers across the globe at scale. Then, we created our own e-commerce platform to be able to speak to our customers the way we wanted, and we built a…

Lezgin Bakircioglu

Solution & problem solver within technology & security

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