Good Artists Leverage for Capital

Lesang Dikgole
2 min readDec 9, 2018

“One only criterion for (material) success: not having a schedule.” — Nassim Taleb

“Big break” or “start small” are too binary to be useful for creative work that will last.

What I have suggested is that creatives really really really FOCUS on something bigger than themselves.

That, in my experience, sorts out both issues of “waiting for the big break”, and “the starving artist”.

It creates MUCH MORE serendipity to focus on the long shot and it also creates more opportunities for paid and unpaid creative works.

Starvation

Starvation is not the first thing that should concern an artist. If it does concern one, it shows a lack of determination to find out what it really takes to create good works of art.

Serendipity

Serendipity is obviously a function of how ‘networked’ an artist is. But is also a function of how ‘good’ an artist’s work is. Be wary of becoming an artist or entrepreneur that is ‘extremely’ networked but has nothing to show

Another thing…

It is quite worrying to see the proliferation of content from the likes of Gary Vee, and others, about the need for artists to ‘work harder’ in order to “ensure” success.

(Modern people are too obsessed with success/ not-being-seen-as-a-failure !!!)

The only thing artists can do is to stop listening to these charlatans and start believing in something.

Anything…

Leverage!

Most artists tend to look at their works in the narrow ‘transactional’ forms of ‘appeal’, sales or ‘acceptability’.

The very best artists do not DO this! Transactional forms lead to inferior outputs. Too much ‘crowd appeal’!

But there is (potentially) a way out: one could leverage both their (long-term) ‘output/s’ and the skills they gain from the production of those outputs.

@BorakCity

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