BITKER and Marketing
Version 3.0.0 of the wallet has been released, finally ditching the “beta” tag for a standard release! As usual the release includes a handful of fixes which can be found in the changelog (GUI). Support for Mac OS should be fixed with this release as well. In previous beta releases there were issues with the proxy portion of the wallet, but the bug has been resolved in our testing environment. We look forward to receiving your feedback in our Discord or through one of our other social media platforms.
After the blockchain timestamp attacks last month, we implored exchanges trading Lethean to increase the required confirmations to 200. This change was made to protect our project from double spend attacks. This confirmation number was decided upon to ensure that in the event the blockchain is attacked, we would have ample time to take action.
The past 15 days have been busy for the marketing team, and we have some great achievements to show for it. Perhaps the most notable event that has occurred recently is our listing on BITKER. This new listing is an exciting milestone for Lethean. Given BITKER’s positioning in the Chinese cryptocurrency market, this listing now offers us greater exposure to Chinese users, who are among the groups of people that use and need VPNs more than most other countries in the world. It is a huge step forward, and we are very glad to be on BITKER’s platform. You can find more information about both our listing and BITKER itself from our last update, which can be found here.
Following the recent listing, some community members have had concerns over certain aspects of BITKER’s operations, and some of the statistics used in our press release. We would like to let the community know that we have heard them, and we released a response a few days ago addressing these concerns. Our response can be found in this article.
Our listing on BITKER is only the beginning of our efforts regarding exchange listings. We are still reaching out to many different exchanges and attempting to get listed on them as best as we can. We are doing this because we want to ensure that users have a variety of different options to acquire Lethean, and thus be able to utilize the service that we provide. We are working harder than ever to meet and exceed community expectations. We are aggressively pursuing exchange listings, capital investments, and formal investments. Formal investments and capital investments will make getting listed on exchanges much easier in the future.
Advertising campaigns update:
With the recent listing on BITKER, we have been working hard at capitalizing on the exposure we now have to the Chinese market. The above image shows some data from our Chinese ad campaign. It currently boasts a clickthrough rate (CTR) of 2.48%, which is well above the industry average for display network ads of 0.84%. We are very proud to have a marketing strategy that performs well above industry standard, and we will keep the community informed of any other major milestones as they occur. Furthermore, to complement our current advertising positions, a series of Medium articles are being developed to highlight the competitive advantages Lethean holds over its rivals and our role in eliminating online censorship.
We are in the process of updating our website to offer support for multiple languages. Currently, our site utilizes Google translation services. We recognize that the translations are not as accurate as they could be. For this reason, we are working in tandem with our community to offer a better experience for non-English communities. Our focus for now is to integrate native translations in Chinese, German, Portuguese, and Russian. We will keep the community updated on when manually-translated versions become available for use on the website.
Alex at Bit Thailand:
Alex recently visited BIT Thailand. During his time there, Alex was given the opportunity to network with exchanges and leaders of other projects. We are very happy that Alex was able to get the word out about Lethean at this event.
50K Lethean Discord contest:
Following the success of our previous series of puzzles and riddles, we began a new puzzle-based contest on our Discord nicknamed the “Puzzle Party”. A series of five puzzles were found in the #puzzle-party channel in our Discord. Each puzzle, when solved, gave the solver five words from a mnemonic recovery seed to a wallet. When these words were used to recover the wallet, the winner found 50,000 Lethean waiting for them. As of November 12th, the puzzles were all solved and the prize was claimed by one of our Discord community members. We greatly enjoyed making these puzzles for the community, and we may look at organizing similar events in the future.
We are very excited to see our Telegram channel growing as rapidly as it has in the past two weeks. We have had approximately 150 new users join our Telegram channel. If you need assistance at any time, please feel free to reach out to us on any of our social media channels below.