How to Increase Ecommerce Sales with Facebook Messenger Chatbot Marketing

WHY YOUR ECOMMERCE BRAND SHOULD USE FACEBOOK MESSENGER CHABOT MARKETING

Do you know what the most downloaded app of all time is?
Facebook is number one, followed by Facebook Messenger being the runner up.

EMAIL MARKETING IS NOT DEAD, BUT IT’S BORING

Okay, you can make email marketing engaging, but you can make Facebook Messenger Marketing Campaigns Fu.

ENGAGE WITH USERS ON THE MESSENGER PLATFORMS THAT THEY USE THE MOST

As business owners we sometimes need to put aside personal prejudice and even laziness, and simply set up campaigns as well as a presence, on the platform that our ideal audiences use the most.

GROW YOUR AUDIENCE LISTS ON OTHER PLATFORMS, DON’T JUST RELY ON BORING EMAIL ALONE

You could be growing your audience lists, sending your users new stock updates, tips, behind the scenes videos, demos, as well as recommendations based on last purchase history and more.

INCREASE SALES, INCREASE CUSTOMER LIFETIME VALUE & ENCOURAGE BRAND LOYALTY

Facebook Messenger has introduced the ability to purchase products directly through the app, which is an excellent opportunity for eCommerce brands to increase sales.

There is so much you can do with Facebook Messenger Chatbots, and its only evolving further

BENEFITS OF FACEBOOK CHAT-BOT MARKETING FOR YOUR BUSINESS

  1. Run Facebook Ad campaigns and choose the ‘Message “ call to action to drive people to attract people into your bot’s subscribers list. Set up message sequences, connect, engage and sell to users
  2. Segment your audience lists and show users new stock updates based on previous purchases. Up-sell, cross-sell and Down-sell based on value
  3. Automate and set up shipping notification alerts via Chat-bots.
  4. Train the bots to answer common questions “ FAQs” that your audience usually asks
  5. Segment your lists based on interests and demographics, and then provide value. Provide tips, tricks, as well as share stories.. Include soft call to actions that can users to products that you sell.
  6. Import your subscriber lists to email, email users as well
  7. Showcase your products via your bot and sell via the Chatbot.
    H&M offer this with their Kik bot.
Look at how this brand creates an interactive experience

CHAT BOTS PROVIDE INSTANT GRATIFICATION AND IMPROVE USER EXPERIENCE

  • 1 in 5 consumers would consider purchasing goods and services from a chat-bots.
  • 40% of consumers want offers and deals from chat bots.
  • Consumers are willing to spend more than $400 on average through a chat-bots.
  • Chatbots provide instant gratification as they respond immediately, and it beats having to wait 24 hours for a response from a human.

HAVE YOU IMPLEMENTED CHAT-BOT MARKETING INTO YOUR E COMMERCE MARKETING PLAN YET?

Facebook is here to stay, the platform is only evolving more and apps are only on the rise.

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An ENFP personality, bold, transparent and honest.Owner of eCommerce Agency BlackSheepCyber

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Letisha Malakooti

Letisha Malakooti

An ENFP personality, bold, transparent and honest.Owner of eCommerce Agency BlackSheepCyber

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