3 Free Ways to Boost Your Blog Traffic

Lauren Townsend
Sep 23 · 3 min read

Your blog allows you to reach customers and develop a unique relationship with them outside of your offerings. According to Hubspot, 43% of marketers claim that blog posts are their most important form of content. Blog posts showcase that you understand your readers and can solve their problems.

But those blog posts lose value if no one is viewing them.

Here are three ways to boost your blog traffic without spending any money.

Photo by Essentialiving on Unsplash

1. Promote your posts on social media

This may seem like an obvious one, but it’s one that is often overlooked. Your audience on your social media channels isn’t necessarily the same as your blog’s audience. Sharing blog posts on all of your social media channels will bring attention to your blog and drive more traffic.

Include your headline, link, a short description and a feature image in your social media post to create a visually appealing post that viewers will want to click on to learn more about.

Share on all of your social media channels when the blog post is first published and again two weeks later if the content is still timely. The more you share, the better the chance that your content will be seen.

Photo by Corinne Kutz on Unsplash

2. Publish more often

Research has shown that businesses that publish more than 16 blog posts a month have 3.5 times more traffic than businesses that only publish 0–4 posts per month.

By publishing more blog posts each month and appealing to your customers at different stages of their journey, you’ll bring more traffic to your blog and convert more readers to customers.

A higher frequency of blog posts allows you to target your different buyer personas at different stages in the decision process more frequently. When planning content, keep these different types of posts in mind to reach 16 posts per month.

3. Include contributor quotes

Whether you can include quotes from clients, customers, or experts in the field, getting someone else involved in the production of your blog post will bring more traffic to your blog.

Someone who is quoted in your blog post will likely want to share the post they’re quoted in with their own followers. Having someone organically share your blog posts will bring more traffic to your blog.

Good places to look for contributors are your email list and experts in your field. In addition to encouraging organic traffic, adding quotes to your blog posts adds value to the reader.

Wrapping it up

Bringing traffic to your blog doesn’t have to involve spending a lot of money on advertisements. There are many ways to attract customers to your content organically.

Bringing traffic to your blog doesn’t have to involve spending a lot of money on advertisements. There are many ways to attract customers to your content organically.

You can get more eyes on your content by using your social media channels, publishing more blog posts, and adding contributor quotes to your posts. All three options are completely free to marketers.

Lauren Townsend

Written by

A freelance writer for hire, Lauren specializes in content marketing helping clients gain more exposure. Lauren can also be found at www.laurenetownsend.com.

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