Margaret NgaiActivating Your Advocates — What Marketers Can Learn From the Warrior Nun FandomAll marketers dream of having a loyal fan base that helps them promote their brand. This is the elusive advocacy marketing that, frankly…Mar 12, 2023Mar 12, 2023
Margaret NgaiinRI Idea ExchangeThe Definitive Guide To Benchmarking Your Email MarketingWith Bonus: How to be agile in situations like COVID-19Jun 15, 2020Jun 15, 2020
Margaret NgaiinRI Idea ExchangeThe 5-second version of 2020 Email Marketing Trends (and more)aka the Rising Stars, the Nuggets, and the Staples of email marketing trends in 2020Jan 20, 2020Jan 20, 2020
Margaret NgaiinTowards Data ScienceBetter Target Marketing: Going beyond the obvious with marketing mix modelsI recently started working with a new client. They have been very diligent with test-and-learn in their marketing efforts. They have…May 7, 2019May 7, 2019
Margaret NgaiThe Best Your Brand Can Get: Purpose Marketing Lessons I Learnt From 2018Originally published at connector42.com on January 30, 2019.Jan 30, 2019Jan 30, 2019
Margaret NgaiinChatbots LifeThe 5-second version of 2019 Email Marketing Trends (and more)aka The (Practical) 2019 Email Marketing TrendsJan 12, 20192Jan 12, 20192
Margaret NgaiWho ate my cheese? 3 must-haves to amp up your experiential marketing.The Toronto International Film Festival (TIFF) is a major event in Toronto. I live not far from the hub of TIFF, so I always go check out…Oct 4, 2017Oct 4, 2017
Margaret NgaiinRI Idea ExchangeMega-Predictions. Which 2017 Marketing Predictions Will Take Flight?Following a retrospective look at 2016 marketing related predictions and how they materialized (or not) last year, it’s time to look at…Jan 12, 2017Jan 12, 2017
Margaret NgaiinRI Idea ExchangeMarketing Predictions — Who was right in 2016?Heading into the new year, of course the big discussion at the office is “what are the big marketing predictions in 2017?”. Amidst the…Dec 22, 2016Dec 22, 2016
Margaret NgaiGIGxMarketing. It’s Good For You.Gig work is becoming a force that Pew Research has started publishing reports about it. Not to mentions the awesome respond to the report…Dec 5, 2016Dec 5, 2016