Margaret NgaiActivating Your Advocates — What Marketers Can Learn From the Warrior Nun FandomAll marketers dream of having a loyal fan base that helps them promote their brand. This is the elusive advocacy marketing that, frankly…5 min read·Mar 12, 2023----
Margaret NgaiinRI Idea ExchangeThe Definitive Guide To Benchmarking Your Email MarketingWith Bonus: How to be agile in situations like COVID-199 min read·Jun 15, 2020----
Margaret NgaiinRI Idea ExchangeThe 5-second version of 2020 Email Marketing Trends (and more)aka the Rising Stars, the Nuggets, and the Staples of email marketing trends in 20207 min read·Jan 20, 2020----
Margaret NgaiinTowards Data ScienceBetter Target Marketing: Going beyond the obvious with marketing mix modelsI recently started working with a new client. They have been very diligent with test-and-learn in their marketing efforts. They have…5 min read·May 7, 2019----
Margaret NgaiThe Best Your Brand Can Get: Purpose Marketing Lessons I Learnt From 2018Originally published at connector42.com on January 30, 2019.4 min read·Jan 30, 2019----
Margaret NgaiinChatbots LifeThe 5-second version of 2019 Email Marketing Trends (and more)aka The (Practical) 2019 Email Marketing Trends7 min read·Jan 12, 2019--2--2
Margaret NgaiWho ate my cheese? 3 must-haves to amp up your experiential marketing.The Toronto International Film Festival (TIFF) is a major event in Toronto. I live not far from the hub of TIFF, so I always go check out…3 min read·Oct 4, 2017----
Margaret NgaiinRI Idea ExchangeMega-Predictions. Which 2017 Marketing Predictions Will Take Flight?Following a retrospective look at 2016 marketing related predictions and how they materialized (or not) last year, it’s time to look at…4 min read·Jan 12, 2017----
Margaret NgaiinRI Idea ExchangeMarketing Predictions — Who was right in 2016?Heading into the new year, of course the big discussion at the office is “what are the big marketing predictions in 2017?”. Amidst the…5 min read·Dec 22, 2016----
Margaret NgaiGIGxMarketing. It’s Good For You.Gig work is becoming a force that Pew Research has started publishing reports about it. Not to mentions the awesome respond to the report…3 min read·Dec 5, 2016----