Saving your day with brands changing the world

Jetpack
Jetpack
Aug 23, 2017 · 7 min read

Our deep relationships with consumer products

College is a time of self reflection and self actualization. During college, we’re all trying to figure out who we are, what we believe, and how we’ll go forward to realize our full potential. In this journey towards self-actualization, there are many daily needs to be fulfilled on the way.

The very products we use each day fulfill many of these deeper psychological needs without us even realizing it. Something about the simple products we consume become linked to our ability to feel confident, comfortable, and ready to take on the day. Brands that solve daily problems while instilling these empowering feelings in their consumers are able to build close relationships with those users.

Jetpack was founded as a way to save the day while introducing students to brands changing the world.

We often take it for granted, but our relationships with brands can sometimes be as strong as those we develop with our friends. Using that trusted toothpaste or shampoo in the morning might set the tone for someone’s entire day. The advent of social media and this age of instant gratification have only intensified those relationships. In a bind, if I need a specific product, I now only need to press a few buttons on my phone.

Brands becoming bfflz

Remember the friend you made in middle school — the one who helped you stop crying and face the world again after you fell and dropped your lunch in the cafeteria? You probably still have this friend. Why? No matter how many fights you have or how long you go without speaking, nothing can really take away the amount of comfort and love you felt during that moment of need. Nothing can erase that memory.

What if a brand could be there to provide that “I got you” kind of support? A brand that not only shows simply casual reliability, but is also there during moments consumers need it most, is the brand that will form the kind relationship that can last a lifetime.

If a brand can tie itself to providing distinct moments of gratification and protection during specific moments of need in our lives, it increases its ability to be apart of our lives forever.

It’s the reason we feel deep connections with products like Mead notebooks (first days of school), Essie nail polish (first dates), and Starbucks coffee (first stop before every job interview). College is where many of these firsts take place, and is consequently where many of these brand relationships are formed.

Welcome to manhood

One example of a company fostering an intimate relationship with future long-term consumers is Gillette’s famous “18th Birthday” package. Gillette, which is owned by Procter & Gamble, has mailed razors to young men for their eighteenth birthdays since the 1990s. It will send out more than two million razors this year as it places more emphasis than ever on introductory marketing. For Gillette, it’s not just about sending free razors, but being the first brand to welcome boys into manhood.

Procter & Gamble’s surprise shaving kit sent to boys on their 18th birthday

Student relationships with Jetpack Brands

One exciting aspect about delivering products in less than fifteen minutes is the ability to be there for consumers during emergency situations. Whether it’s needing a phone charger right away so that important conversation with your crush doesn’t awkwardly end at the wrong moment after your phone dies, or needing that extra boost of caffeine so you’re extra alert in that one three hour long class, there are moments where products really matter. Each of these moments is an opportunity for that middle school friend to walk into your life.

The products below are all available through Jetpack. We’ve carefully selected brands that solve problems and hold values that cannot be forgotten.

Go take on the world

Even though all-nighters are usually not fun, there’s something weirdly exciting about staying up all night with friends, snacks and various forms of caffeine while learning what your mind, body and spirit if capable of doing.

With super heavy workloads, college students essentially need to be superheroes. We’re asked to make it to class on time, retain copious amounts of information, nurture personal and professional relationships, and somehow look presentable under insane levels of stress. In college, sometimes daily success is just getting through the day awake.

Jetpack partnered with GO CUBES because they help college students take on the world.

GO CUBES chewable coffee provides 4 Hours of focus and energy in each delicious cube

“GO CUBES are essential for the focus and attention you need for that late night grind. It’s like that rescue cup of coffee, but without the jitters.”

That’s right — chewable coffee. GO CUBES chewable coffee combines the kick of coffee with the relaxation of green tea. Instead of putting your coffee in a cup, you can put it in your pocket, for performance on-the-go.

Each GO CUBE packs half a cup of coffee (50 mg of caffeine), along with nootropics designed to reduce anxiety, improve focus, and support optimal cognitive performance. There are four hours of focus and energy in each delicious cube. That extra boost of energy you need can now fit in your pocket — it’s no wonder these cubes are a hit on campuses.

That time of the month…

Is usually the opposite of fun. Between painful cramps and annoying bloating, it’s sometimes a week of very little excitement. The stress levels students experience in college can also create very unpredictable menstrual cycles during busy times. That said, Cora has found a way to make that time of the month empowering for women all over the world.

Jetpack partnered with Cora because they exist to empower women.

Cora delivers a safer tampon, a sophisticated experience and an empowering cause

Every year, millions of women and girls around the world stay home from school or work during their periods because they can’t afford menstrual supplies.

However, for every month’s supply of Cora you purchase, they help provide a month’s supply of pads and health education to those in need. From the very beginning, Cora has been dedicated to changing the experience of womanhood. Cora uses the power of business to fight for gender equality and provide products, education, and jobs to girls and women in need in developing nations and right here at home.

In the majority of U.S. states, menstrual products continue to be taxed as a luxury, further perpetuating economic inequality between men and women.

As a sign of protest against this unjust and sexist tax, Cora pays the sales tax on all products sold to its customers. In addition, Cora’s products are delivered in discrete, sophisticated packaging. We’re excited to empower women on college campuses during that monthly visitor.

Smells ring bells

The sense of smell is most closely linked with memory than any of our other senses. Quick science lesson! Incoming smells are first processed by the olfactory bulb, which starts inside the nose and runs along the bottom of the brain. The olfactory bulb has direct connections to two brain areas that are strongly implicated in emotion and memory: the amygdala and hippocampus. Interestingly, visual, auditory, and tactile information do not pass through these brain areas. This may be why scents are so successful at triggering emotions and memories.

Anyone who has been in a college dorm can attest to how triggering the smells emanating from your typical dorm room can be, which is why Jetpack made an effort to address the issue head on. We understand the way someone smells is often the most memorable.

While taking care of body scent is super important — worrying about scents shouldn’t stop someone from exploring all the spontaneous adventures that may pop up on any given day.

Jetpack partnered with Goodwipes because life is all about experiences.

Goodwipes offers standard Body Wipes, “Down There” wipes for women and “Below The Belt” wipes for men

Goodwipes was founded by Charlie, Maria, and Sam. The blurb below is a little bit about the founders.

“We’re cocoNUTS for wipes and for living the good life. We like to play tons of taboo, embark on adventures, giggle, goof, yell, attempt to bust out the occasional freestyle, workout, sip on barrels of wine, eat lots of Indian food and drink all of the coffee (good thing we’re surrounded by wipes). So, to sum up, we’re trying to do more and shower less, while still staying fresh, clean & confident. We’re just 3 little humans with 99 problems, but being fresh ain’t one.”

Goodwipes uses its products to promote doing more while feeling good. They believe life is all about experiences. “Don’t let anything slow you down or keep you from living as many adventures or magical moments as possible. You have one life. Live in the moment, and DO YOU!”

Of all the things students need to worry about, how they smell shouldn’t be one of them. We’re excited to make college campuses smell just a little fresher and students a little more memorable.

Make every day count!

From the moment you wake up to those late nights in the library, every second of the day is an opportunity to be your best. We want the products offered by Jetpack to be there for you when you need them most. We’re exciting to introduce more students to these brands aren’t just doing well but also doing good.

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Jetpack

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Jetpack

Saving the day with products you need when you need them www.jtpk.co

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