Yes. And besides all of what you wrote here, which is flawless as far as I can tell, there is this: the desire of corporations to co-opt the Resist Movement into their advertising is not, repeat NOT, evidence of their enlightened thinking or that they will pay their workers better, or be involved in helping people not drink and drive, or social justice of any sort. What it might mean, however, is that the #Resist movement is bigger and more powerful than we even imagined. Q: Are they trying to help or hurt social justice at Heineken? A: Neither! They’re trying to sell beer. When social justice becomes a marketing ploy, it’s time to look around. Carefully. Next up in my American Nightmare: Budweiser pairs a member of the KKK with an African American college kid.