But what about projects that aren’t easy to measure, like long-term planning? Aren’t projects like this just as critical to my business? Without the immediate monetary value how do you measure it? More over, how do you compare a project like this to another that has an effective hourly rate?
… small business owner (I’ve talked to hundreds over the years) and they’ll tell you that long-term, sustainable success comes not from nailing a particular formula or following a particular set of instructions but simply having the fortitude to show up every day with the desire to make things more efficient, reach more people, and take action on their strategy.
“Die-hard conservatives thought that if I couldn’t get everything I asked for, I should jump off the cliff with the flag flying — go down in flames. No, if I can get 70 or 80 percent of what it is I’m trying to get, yes I’ll take that and then continue to try to get the rest in the future. And maybe it’s easier to get it as they see that this works. And this was what they were critical of. They couldn’t stand it that I would compromise and settle for less than I’d ask.’’