Stop being cute and just describe the damn thing! — 6. Exuberance For any general color you can think of, there are dozens of Pantone varieties. Take orange: There’s Orangeade, Jaffa Orange, Apricot, Orange.com (whatever the hell that means), Tangelo, D’angelo (okay, not that one), and the list goes on. Most of them at least sound orange. And then there’s… exuberance. We’re…