The Untold Story About the Founding of Google Maps

How four partners took an idea from a whiteboard to the browser

Writing on the wall: Scribbles on a whiteboard made by Google Maps co-founder Noel Gordon as his start-up negotiated its sale to Google in 2004. Photo: Noel Gordon

‘We like the web’

No regrets: Google Maps co-founder Noel Gordon.Photo: Tony Walters

Why maps?

A screen grab showing a very early version of Google Maps.

Working 9-to-5

Front man: Google Maps co-founder Lars Rasmussen. Photo: Stephen Hutcheon

News geek at ABC News

News geek at ABC News