Lewis Gersh – Medium

Lewis Gersh

Lewis Gersh

5 Things I Wish Someone Told Me Before I Launched My Startup

I’ve been working in startups most of my career and gained a lot of experience to draw from, both positives and negatives. These…

Feb 27, 2018

5 Things I Wish Someone Told Me Before I Launched My Startup

Feb 27, 2018

Lewis Gersh

Conferring with the Greatest Marketing Minds of All Time

The dozen or so email invites arrived while I was visiting friends in Napa Valley. On each one, the subject line read “Lessons Learned.”…

Jan 23, 2018

Conferring with the Greatest Marketing Minds of All Time

Jan 23, 2018

Lewis Gersh

The Other First-Mover Advantage

In business the first-mover advantage is obvious but it is not foolproof. As one analyst wrote, “First-mover advantage is no absolute…

Dec 12, 2017

The Other First-Mover Advantage

Dec 12, 2017

Lewis Gersh

Sowing Hardier Seed Rounds

“There are different ways to do innovation. You can plant a lot of seeds [and] not be committed to any particular one of them but just see…

Nov 7, 2017

Sowing Hardier Seed Rounds

Nov 7, 2017

Lewis Gersh

Cap Table or Crap Table? You Be the Judge

The Pacific Crest 19th Annual Global Technology Leadership Forum reminded me of a promotional tour I once went on with my dad and some of…

Oct 24, 2017

Cap Table or Crap Table? You Be the Judge

Oct 24, 2017

Lewis Gersh

An Amazing Amount of Wrong

At PebblePost, we strive for a diverse culture that encourages people to express their individuality. We don’t want marionettes.

Oct 5, 2017

An Amazing Amount of Wrong

Oct 5, 2017

Lewis Gersh

How to Approach an Investor (and How Not to)

As I’ve said before, there’s nothing like the rush of that lightbulb moment when a great idea arrives. I’ve experienced it myself several…

Aug 1, 2017

How to Approach an Investor (and How Not to)

Aug 1, 2017

Lewis Gersh

Ben Plomion, CMO of GumGum, on Marketing Outside the Digital Screen

Over the past few months, I’ve asked several marketing leaders if they’re grateful for digital. This time, I thought it would be…

Jul 25, 2017

Ben Plomion, CMO of GumGum, on Marketing Outside the Digital Screen

Jul 25, 2017

Lewis Gersh

Walmart vs. Amazon: War of the Digital and Physical Worlds

Two recent occurrences serve as signals that we’re at a marketing crossroads. In June, Amazon announced that it had offered to buy Whole…

Jul 6, 2017

Walmart vs. Amazon: War of the Digital and Physical Worlds

Jul 6, 2017

Lewis Gersh

VC Litmus Test: Are you in It for the Venture or the Capital?

There are basically two types of venture capitalists. The first wants to make a difference by building something. The second just wants…

Jun 22, 2017

VC Litmus Test: Are you in It for the Venture or the Capital?

Jun 22, 2017

Lewis Gersh

Lewis Gersh

CEO of PebblePost, inventor of Programmatic Direct Mail®. Founder of Gersh Venture Partners and Metamorphic Ventures and was entrepreneur supportive VC.

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