The Content You Don’t Write.

You write a lot of content. Is it really what they want?

“Content is king.
Content is king.
Content is king.”

It’s the mantra of the masses. You think you’re not “them” but you are. Virtually everyone thinks so too. Everyone thinks someone else is part of the collective — only you are unique. Kind of like how ya’ll think it’s only the other driver who does stupid stuff. Cut you off. Change lanes fast. Ride your ass…

You do it too.

But not with content. Surely not with content. Right?

I’m not so sure. It’s all over the place. An internet clogged with writing. Content everywhere. Ask Google anything. You’ll get an answer. Most of the time it’s the answer you want, but not always. There’s so much content, sometimes you get junk.

What’s interesting is there’s some subjects nobody writes about that others want to read. For instance, I wanted to know why the Mexican player got a red card against South Korea during Olympic football. Took pages of searching just to get the answer. First I had to sort through a bunch of crap.

The masses of content.

I wasn’t angry or anything like that. Just noticed a trend.

The stuff that people write isn’t always what others want to read. I wonder if others consider this too. Do you? Do you consider it when writing your content? Do your writers consider it if you hire it out? Do they take into account what’s hot so they craft articles others really want?

Not here to judge. Just pointing it out.

Popular media is popular for a reason.

Might be worth a mention when writing words that sell. You don’t have to have it in your copy, just your content pieces. What if you just slapped it in there somewhere. Paste it in your document like Donald Trump’s hair. Don’t plagiarize. Just summarize. Give people what they want.

The topics are already controversial.

They’ve already gathered eyes.

You just put the spin on it. Or maybe no spin at all. What if you just found that one piece of info someone’s searching for. That one thing they can’t find that nobody thought to write. And where do you find it? It comes from the questions you ask. What do you want to know? They want to know the same.

So maybe you find that one lost piece. Or maybe just mention hot topics on the side. Either way, it’s the little things. The little things that remind them why they choose you.

By the way, the red card in Olympic football Mexico vs. South Korea was to Lozano. He shoved a player on the other team, frustrated his opponent faked an injury to waste time.