LexerinGenuinely EngageWhere Does Your Business Fall On the Customer Analytics Maturity Curve?Where does your business stand on the customer analytics maturity curve, and what do you need to get to the next level?Feb 26, 2020Feb 26, 2020
LexerinGenuinely EngageCustomers, Not Cookies: Avoid Ad Fraud with People-Based TargetingCookie-based targeting could cause your business to hemorrhage money and hinder campaign performance. Here’s how to protect your ad budget.Jan 17, 2020Jan 17, 2020
LexerinGenuinely EngageThe Retail Survival Guide: Moving From Channel-Led to Customer-CentricUntil recently, channel-centric thinking permeated organizational design. Leading brands are switching to a customer-led approach, instead.Jan 6, 2020Jan 6, 2020
LexerinGenuinely EngageLoyalty is Lucrative: A Practical Guide to Driving the Second SaleTwo-time buyers are nine times more likely to make repeat purchases than one-time buyers. Here’s how to maximize the second conversion.Dec 9, 2019Dec 9, 2019
LexerinGenuinely EngageThe Marketer’s Guide to Evaluating Customer Analytics SoftwareCustomer analytics software can add rocket fuel to your marketing efforts—but choosing the right vendor for your business is critical.Sep 26, 2019Sep 26, 2019
LexerinGenuinely Engage4 Steps to Acquiring High-Value CustomersNot all customers can be kings. Some make many high-value purchases, while others make one purchase and never again.Aug 15, 2019Aug 15, 2019
LexerinGenuinely Engage6 Ways to Save Money Using Advanced Audience TargetingAdvertising is both an art and a science. Here’s how to use a CDP to target the right people for cost efficiencies and greater ROI.Jun 13, 2019Jun 13, 2019
LexerData Draper and the future of advertisingConnecting the digital with the realApr 5, 2016Apr 5, 2016