From .au to the world.
Lexer have evolved from lexer.com.au to lexer.io.
Our email, website and dashboards now adopt a dot-io domain.
Why? Three reasons.
Historically, dot-io domains were designed to cater for residents of the British Indian Ocean Territory. However, following the US Army’s eviction of the native Chagossian people in the late 60s and early 70s, this area is no longer populated by civilians.
Today, usage of dot-io tends to transcend geography, with the domain name popular with startups keen to establish themselves as borderless entities with global potential.
Far reaching, malleable, adaptive, free.
Made in Melbourne, Australia, used anywhere.
Although founded in Australia (.com.au), Lexer are putting the first round of amazing people on the ground in the US and UK to help share the Lexer love.
Today, our clients are based in London, New York, Singapore, Dubai, Auckland, Sydney, Brisbane and Melbourne.
The change to our domain name reflects our evolution from .au to the world.
io (IO) is a common abbreviation for “input/output”, a cherished piece of IT lingo referring to the communication between an information processing system and the outside world.
We place “Human Data” at the heart of our company, so there is a nice synchronicity with this piece of jargon.
After all, our Action Cloud is lovingly designed to gain insights about how people interact with the world around them.
Human Data for Genuine Engagement