I’ve always been interested in logic, numbers, and critical thinking. I loved “whodunit” puzzles as a kid. While studying for my undergraduate degree in Finance, I built some pretty gnarly things in Excel using Visual Basic. That experience was my first exposure to how frustrating syntax errors could be, and how rewarding it is when something you write finally works! I took pride in thinking, “these hands built this!”
When I made this career change, I was a Customer Success Manager at Salesforce. …
Breaking down your investment money into the exact accounts you should be contributing to.
While there’s no shortage of (often terrible) advice out there about which stocks or funds to invest in, there’s far less information about the types of investment accounts you should have in your portfolio.
Investing is important. It’s also easy to mess up. Whether you’ve been thinking about investing and putting money into retirement funds, or maybe you already are, coming up with a strategy for how to distribute that money can be overwhelming.
I’ve focused my passion for finance on my own investments, and I’ve…
When a user first signs up for a complex app or SaaS product, a good onboarding experience is invaluable. Onboarding tools may consist of modals, in-line help, and interactive tutorials. They are critical for conveying value and retaining new users. But there is a bigger use case for onboarding: to keep converting users throughout their lifecycle.
Convincing a user that they should convert from a virtual passerby into using a product is a delicate process. A ton of emphasis is placed on the first experience, as it should be.
As I walked the floor at TechCrunch Disrupt I thought, what makes people stop at one startup’s booth versus another? What is it that grabs people’s attention?
The idea that people will be interested in your startup just because your product is unique or slightly better than someone else’s is a fallacy. You need to capture people, and you need to do it quickly. Among the highlights of Disrupt, various startups were showcasing their products at the ever-popular Startup Alley, an exhibition floor for companies to feature their products, meet investors, and speak with potential customers.
Most would agree that working for a startup is an exciting / stressful / fun / scary experience, and yes, all those emotions can exist together. I started working at Chameleon just over 30 days ago. I came from being employed with one of the biggest tech companies in the world, SAP.
Back in college, I worked full-time for another powerhouse in its respective industry — Bank of America. There are lots of benefits to starting off your career with a big company. …
You can’t learn to ride a bike by watching a video. You learn to ride a bike by riding a bike. If you’re lucky, you’ll be balanced and moving on two wheels in no time. If you’re less lucky, like me, perhaps you’ll end up with some scrapes and bruises along the way.
Let me take you back to an onboarding experience at one of my first jobs. Amongst other things, part of my onboarding was to learn a software tool we used to manage our customers’ accounts. It was a complicated tool, but I learned quickly — entirely because…
User onboarding is an essential process that teaches your users how to be successful with your product. It’s the key to completing the journey between a visitor discovering your product, and a user appreciating the true value your product provides in their life.
Read about key thoughts to consider in your own product’s user onboarding, then be sure to rate your own product through our survey (also linked below). We’ll compile all the responses so you can see how you stack up against other companies.
Here’s a hypothetical scenario. Let’s assume your customer lifetime value is $300, and your customer…
Self-taught software engineer, life-long learner, finance aficionado, most comfortable at a temperature between 68–78 degrees.