

Digital Product Designer in Seattle ☁️
…owerful, but their utility is limited to the contexts they were extrapolated from. To combat this, you shouldn’t rely on one or even a few mental models, you should instead be continuously building a latticework of mental models that you can draw from to make better decisions.
These may seem like a trivial design problems, something not worthy of a whole article. However all these little big details add up and cause something Mark Boulton calls marginal degradation of brands. According to him, bad user experiences, no matter how small, aggregate in the subconscious of the users, which in turn causes them to trust the product less and regard the brand as unprofessional.