A brand new app for the Grec Festival šŸ¤˜šŸ¼

Leyre GutiƩrrez
Aug 8, 2017 Ā· 3 min read

I have just completed the UX/UI Design Bootcamp at Ironhack and for the final project, where we had to show all the amazing skills we acquired during this 2 months, I chose to create a brand new app for the Grec Festival. But you might be asking yourself… why The Grec Festival? Why a brand new app?

I LOVE music and art (yes, bold and in capital letters) and I wanted my final project for the UX/UI Design Bootcamp to be about music and other performing arts, so I thought why not creating an app for a festival? I decided to keep it local and found the Grec Festival, an arts performing festival promoted by Barcelona’s city council and it didn’t have an app! Unbelivable, right? I had to do something and create an app for them, this is the process and the result of this journey.

The research

Here you can find the survey I did and this were the results:

  1. The 80,6% of the survey respondents had downloaded an app for an event.
  2. People would download a performing arts festival app if there were prizes and promo codes (76,7%), if they could have their tickets in it (73,3%) and if there was extra information (46,7%).
  3. In an event app the survey respondents must-haves were having the schedule (90,3%), a list of the artists (77,4%), a map of the place (64,5%) and relevant info (38,7%).
  • Painpoints: the Grec Festival’s website was confusing, too much text and users and potential users did not understand the way the filters to look for shows worked. In the image below you can see the filtering system:

Target

The audience of the Grec Festival are men and women from 25–65 years old (the average age is 44,5 years old), 59% of the audience are women and 70% of the audience have university studies.

Having this valuable information from an official document of the Grec Festival, I determined my target for the app to be both men and women from 25–40 years old.

Benchmark

User persona — Bernat PĆ©rez, professional photographer

User journey

User flow

Userflow for the option ā€œshowsā€

Prototyping

Click on the image below to see a video of the app features.

Leyre GutiƩrrez

Written by

Ironhacker | A thinker and a do-er | Listening to music is a must in my daily life.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade