The nature of work

Welcome to those people who recognise the changing concepts of value, from hard assets to intellectual property and relationship capital, for knowledge workers and micro-businesses who are crucial to global economic regeneration and have realised that the career, as an institution, is in unavoidable decline. Unfortunately public policy is still based on the assumption that careers are the most desirable form of employment, and that they can be offered to more and more of us.

There is fundamental change in attitude towards work bubbling under for those of us who are ‘awake’. The realisation that a ‘career’ has ceased to be a feasible way to organise working life. I now view work as an instrument of self-development and personal autonomy and entrepreneurship not as a status symbol, but as an attitude. An attitude everyone’s going to need.

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