On the hallmark of success (series: notes to myself)

Luciano Floridi
1 min readOct 6, 2024

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Success is not the poem written, but the one re-read endless times, so often that you can’t help remembering it.

Not the book published, but the book that keeps being reprinted. For that is a definition of classic.

Not the object that is bought, but the same kind of object that is rebought as soon as possible to replace the one that stopped working, because you miss it and can’t do without it.

Not the fruit you once tasted, but the one you hope to taste at least once more in your life.

Not the unforgettable night, but the same nights you would love to enjoy.

Success is not endurance, because lasting for a long time may just be lucky longevity, no matter how bad or useless.

No. Success is perdurance: being brought back to life for an endless number of times. Again. And again. And again again.

Success is not immortality but endless resuscitations.

The hallmark of success is “again”.

PS The second edition of “Notes to myself” is available as a book on Amazon:

https://a.co/d/c0NmO2F

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Luciano Floridi
Luciano Floridi

Written by Luciano Floridi

Professor and Founding Director of the Digital Ethics Center, Yale University

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