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Caveat to the reader: I do not work in blockchain (although I would love to!). If something in here is inaccurate, please DM me and let me know. If you’re a non-blockchain person, I want you to know that there are some incredible resources out there to help you start learning, even as a casual observer (here’s a good place to start).

A few months back I received a very excited text from my 15 year old nephew.

He had just found a box of very old hockey cards.

Wayne Gretzky, Steve Yzerman, Joe Nieuwendyk. Mike Modano. Cards from the late 80s to early 90s, some of which were either sealed or in sleeves. …

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Photo by Jordan Steranka on Unsplash

I’ve got a lot of respect for people who prepare for interviews. Those that do the research, practice talking about their experience, and come ready with a page full of questions. It means they really want it.

But being prepared is just as important as thinking on your feet. And I made sure to test that with every applicant we interviewed in person.

I’ve been in content marketing since 2010 and I’ve met hundreds of people looking for their next sweet social media gig. I’ve hired for roles like community manager, content strategy, social analytics experts, and copywriter.

Every interview, we’d start with the standards — tell me about your experience, why do you want this position, why are you leaving your current position. Then I’d ask them situational questions, like tell me about a hard decision you had to make, and what does a bad day at work look like for you?

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Photo by Elijah O’Donnell on Unsplash

This might be hard to believe — but you can be an “influencer” without Instagram. Or YouTube. Or even a blog.

In fact, influencers existed long before digital cameras and social media gave everyone a platform. And they still do. Think of the friend you always call for a restaurant recommendation. Or the guy who knows everything about the outdoors. Or the girl who can tell you what app to download. These are influencers, as in they have an actual influence on the major and minor decisions we make in life.

In the consumer brand world, influencers were once just athletes and celebrities; household names who wore Nike shoes and appeared in magazine milk ads. Today, the term influencer usually refers to a mix on models, nutritionists, unboxers, pranksters, moms, “travellers” — big time social media names with a camera and various levels of appeal. Where their predecessors sold their celebrity to a handful of brands for hefty sums, today’s influencers work with multiple brands and sell social media shoutouts in the 4 to 5 digit range. Agencies like to call this “influencer marketing”, and it’s become a literal full-time job that children aspire to. …


Vancouver, BC

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