Leisure Getaways Incorporated — On the Importance of Mystique in Selling
Leisure Getaways Incorporated does its best to take care of all client experiences that are related to vacation shares.
Part of the value of what some people or companies sell often lies in how time-consuming or difficult it is to replicate what they do. McDonalds has its special sauces.
KFC has a secret recipe. Coca-Cola has a formula that no one can replicate. These attributes create interest and an aura of secrecy in otherwise commonplace products.
People would not pay for a magic performance if they knew the secrets to the illusions. Remove the secrecy and there is nothing left. This is true about many other things in life, too.
This is why when it comes to sales and marketing, it is important to invent something that is unique about the business and what it does….. read more
