Lauren HuinMarketing in the Age of DigitalCoca-Cola’s AR Revolution: How Augmented Reality Transforms Consumer EngagementHave you ever noticed digital billboard ads while walking down the street? What would make you stop and scan a QR code on these ads?6d ago6d ago
Lauren HuinMarketing in the Age of DigitalDancing into Hearts: Haidilao’s Service Excellence and TikTok FameSome time ago, a video went viral on TikTok featuring a Haidilao employee dancing “Kemu San” (Kemu San is a dance originating from Guangxi…Jul 14Jul 14