Inciting Organizational Change

Over the past three years, I’ve been going through a transition. Much of it was in response to an adverse work environment, but in many ways I’ve always been on this path. Bits and pieces here and there, clues and signs, all pointing me in the direction I’ve taken. This is the story about my evolution as a Designer and how a UX process was launched.

I’ll admit, when this all started, I didn’t know what UX really was. I mean, I understood the term “user experience” and thought I was doing it, but I didn’t fully understand the process…


Treating Customer Relationships Like Personal Ones

Human beings are complicated creatures. We have wants and needs that guide us in everything we do. We have an amazing capacity for emotional connection with not only other human beings, but the entire world around us. And through this capacity, we often project human qualities onto non-human things, resulting in a sense of connection that mirrors our own human relationships. Companies that understand this and apply it across touchpoints and interactions develop stronger brands.

If brands want to have a better relationship with the customer, the dynamics of human relationships must first be considered. Nothing illustrates this better than…


The Brand and the User Experience

For those who have read any of my previous posts, this will be a bit of a departure. Lately, I’ve been mulling over the idea of transactional relationships and what they mean to the experiences we design. But transactional as opposed to what? I’ll explore the answer to that and what it means to the brand and user experience over all.

Pondering the Transactional

A few months ago, I had my first meeting with a new client. As we discussed his business and customer base, he described one of his vendor relationships as being “transactional.” Transactional? …


Naming a ubiquitous design pattern in CSS

There are only two hard things in Computer Science: cache invalidation and naming things.
— Phil Karlton

Naming things. It’s such a complicated matter. A name is never as simple as it seems at face value. From our children and pets to our folders and files, there are always deeper implications behind the name itself. What does the name mean? Where does it come from? What does it convey?

In HTML, the flexibility of naming classes and IDs is one of the features of the language. As selectors in CSS, it allows us to architect our…


Demystifying HTML and CSS for Designers

There has been a standing debate in the Web community for the last few years: Should Designers Code? Rather than pose an argument and throw gasoline on the fire, I want to share my perspective. This is subjective. I don’t expect to win you over, but I do want you to reconsider how you think of code and the Web.

First of all, I want to clarify a couple of things. We work in an industry chock full of terminologies and understanding them is important. So, from this point forward, when I say “code”, I am explicitly referring to HTML…

Leban Hyde

Designer. Thinker. Alchemist.

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