PinnedLiam HumbleinField Notes from A Hundred MonkeysSole Power: The Stories Behind Sneaker NicknamesSneakers will soon be a $100 billion industry, with enthusiasts and collectors fighting for exclusive “drops,” speculating on specific…8 min read·Nov 16, 2023----
Liam HumbleinField Notes from A Hundred MonkeysE-volution: Vehicle naming in the all-electric ageAs the hottest summer ever recorded comes to an end, it’s logical to focus our attention more intently on the climate crisis. For many…7 min read·Aug 8, 2023----
Liam HumbleinField Notes from A Hundred MonkeysBest served fresh: The power of foreign language naming in hospitalityMany people are drawn to foreign language brand names at one point or another. Whether it’s an exotic sports car, a fine wine, or a chic…5 min read·Apr 3, 2023----
Liam HumbleinField Notes from A Hundred MonkeysThe Name of the Game: a Co-op Session with Video Game Writer Cosette Gonzales of Cloud ChamberThe Name of the Game is the series where my interests in naming, branding, and video game culture convene. Many video games require the…17 min read·Jan 9, 2023----
Liam HumbleinField Notes from A Hundred MonkeysOne of These Things……is Not Like the Others6 min read·Aug 29, 2022----
Liam HumbleinField Notes from A Hundred MonkeysSo Happy Together: Exploring the Outer Reaches of Brand CollaborationsBrand collaborations have strong potential to enter our visual and mental landscapes as rich, contrasting ephemera. They might be a…6 min read·Mar 15, 2022----
Liam HumbleinField Notes from A Hundred MonkeysBrewing Good Humor: An Interview with Alex Zobel of Armistice Brewing CompanyAt A Hundred Monkeys we believe that humor is a good way into people’s hearts and minds—through naming. A company name that doesn’t seal…12 min read·Dec 20, 2021--1--1
Liam HumbleinField Notes from A Hundred MonkeysPants Party! or: How I Learned Everything About Joggers NamingAmidst the quiet solitude, political upheaval, and cultural rancor of the recent past, I realized I needed to shop for new clothes. Most…5 min read·Jun 25, 2021----
Liam HumbleinField Notes from A Hundred MonkeysOnce, Twice, Three Times Creative: How to enjoy an effective extra round of creative workCreative endeavors can sometimes produce an environment where a client is curious to see as many options as possible. In the case of our…4 min read·Mar 19, 2021----
Liam HumbleinField Notes from A Hundred MonkeysThe good, the bad, and the bubbly: Naming premixed cocktailsI first became aware of premixed cocktails a few years back via a client project at A Hundred Monkeys. This modern beverage invention — a…6 min read·Nov 11, 2020----