PinnedLiam HumbleinField Notes from A Hundred MonkeysThe Name of the Game: Decoding Gamer BabelI’m an average gamer. I’m generally detached from gaming culture — community jargon, development lingo, the latest industry news…Jul 25Jul 25
PinnedLiam HumbleinField Notes from A Hundred MonkeysSole Power: The Stories Behind Sneaker NicknamesSneakers will soon be a $100 billion industry, with enthusiasts and collectors fighting for exclusive “drops,” speculating on specific…Nov 16, 2023Nov 16, 2023
Liam HumbleinField Notes from A Hundred MonkeysE-volution: Vehicle naming in the all-electric ageAs the hottest summer ever recorded comes to an end, it’s logical to focus our attention more intently on the climate crisis. For many…Aug 8, 2023Aug 8, 2023
Liam HumbleinField Notes from A Hundred MonkeysBest served fresh: The power of foreign language naming in hospitalityMany people are drawn to foreign language brand names at one point or another. Whether it’s an exotic sports car, a fine wine, or a chic…Apr 3, 2023Apr 3, 2023
Liam HumbleinField Notes from A Hundred MonkeysThe Name of the Game: a Co-op Session with Video Game Writer Cosette Gonzales of Cloud ChamberThe Name of the Game is the series where my interests in naming, branding, and video game culture convene. Many video games require the…Jan 9, 2023Jan 9, 2023
Liam HumbleinField Notes from A Hundred MonkeysOne of These Things……is Not Like the OthersAug 29, 2022Aug 29, 2022
Liam HumbleinField Notes from A Hundred MonkeysSo Happy Together: Exploring the Outer Reaches of Brand CollaborationsBrand collaborations have strong potential to enter our visual and mental landscapes as rich, contrasting ephemera. They might be a…Mar 15, 2022Mar 15, 2022
Liam HumbleinField Notes from A Hundred MonkeysBrewing Good Humor: An Interview with Alex Zobel of Armistice Brewing CompanyAt A Hundred Monkeys we believe that humor is a good way into people’s hearts and minds—through naming. A company name that doesn’t seal…Dec 20, 20211Dec 20, 20211
Liam HumbleinField Notes from A Hundred MonkeysPants Party! or: How I Learned Everything About Joggers NamingAmidst the quiet solitude, political upheaval, and cultural rancor of the recent past, I realized I needed to shop for new clothes. Most…Jun 25, 2021Jun 25, 2021
Liam HumbleinField Notes from A Hundred MonkeysOnce, Twice, Three Times Creative: How to enjoy an effective extra round of creative workCreative endeavors can sometimes produce an environment where a client is curious to see as many options as possible. In the case of our…Mar 19, 2021Mar 19, 2021
