Liam Curley – Medium

Liam Curley

Liam Curley

Why the element of surprise is critical to your campaign

When was the last time you sent a letter or parcel as part of a marketing campaign? It may be more expensive than online methods, but it’s…

Jan 30, 2019

Jan 30, 2019

Liam Curley

Storytelling with supermarket flowers on Valentine’s Day

It’s 11am on Valentine’s Day. Tesco are selling flowers, £5 a bunch. They had a small stall set-up by the entrance where you could pick the…

Feb 26, 2016

Feb 26, 2016

Liam Curley

What Real Madrid and shark attacks teach us about recollection in consumer psychology

Real have recently been found guilty of signing under-aged players from outside the EU, going against UEFA and FIFA code of conduct. They…

Feb 23, 2016

Feb 23, 2016

Liam Curley

Can businesses artificially tap into word of mouth through social advertising?

Word of mouth advertising, stories past from one person to another, is the pinnacle form of marketing for any business. It doesn’t come…

Feb 19, 2016

Feb 19, 2016

Liam Curley

There’s more to your product than your product: sensation transference in a digital world

In the 1940s, Louis Cheskin’s tests on unconscious thinking in consumer psychology formed many of the marketing principles around colour…

Feb 17, 2016

Feb 17, 2016

Liam Curley

The craft of the entrepreneur

Entrepreneurship is a craft, a form of creative art. The creation of something unique and independent, an expression of an individual or a…

Feb 9, 2016

Feb 9, 2016

Liam Curley

Personal Branding: How detaching our ‘self’ from our work can liberate us

Posted on Tuesday 2nd February 2016 by Liam Curley

Feb 2, 2016

Feb 2, 2016

Liam Curley

Liam Curley

I write about weaving behavioural economics into marketing campaigns to deliver measurable results. www.liamcurley.co.uk

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