Primary Value Proposition vs Unique Value Proposition

We often talk about a unique value proposition, or said another way, what is it that makes what you are offering special? What makes your app different from the next app? What makes your cheeseburger, energy drink, book or YouTube channel different from the millions of alternative options?

It is true that you should think about the unique value proposition. But there is a helpful framework that you can think about that value through. There are 4 primary reasons why people use anything. It will usually be one of these:

• Saves time
• Saves money
• Saves lives
• Kills time

With OneHope, the primary value proposition is saving lives. Our unique value proposition is that we save lives by providing children and youth access to Jesus Christ through Scripture presented in a translated, contextualized and engaging way.

Netflix’s primary value proposition is saving time. Their unique value proposition is that they provide instant access to the largest library of movies and shows curated to your taste on every device you own.

Playstation’s primary value proposition is killing time. Their unique value proposition is to empower gamers with the best gaming console experience with the most immersive and engaging games on the planet.

Amazon’s primary value proposition is saving money. Their unique value proposition is to deliver the largest selection of consumer goods on the planet directly to your door within 2-days for free.

It’s helpful to think in these broad categories and narrow your unique value proposition from there. If you don’t have one of those four, then you will find engagement difficult.