Liam RilesinMantel MovePush notifications — It’s early days yet…Much of the marketing advice floating about can be distilled down to the following simplified principle:Jun 13, 2016Jun 13, 2016
Liam RilesinMantel MoveStress relief through confidence in your numbersInformation espousing the wonders of marketing funnels is rather abundant these days. That said, I rarely see it laid out in a framework…Jun 13, 2016Jun 13, 2016
Liam RilesinMantel MoveDon’t sell a commodity service! How to get this right so the rest is easy!Here’s something you might not hear a consultant say every day. If your business is struggling, there’s a good chance it’s got nothing to…Jun 13, 2016Jun 13, 2016
Liam RilesinMantel MoveBig data need not be scary, but it is crucial to success — lets make it practicalAs I swung my leg over the motorbike last week, Google Maps told me that today was unusually clear of traffic and predicted I’d get to my…Jun 13, 2016Jun 13, 2016
Liam RilesinMantel MoveIs your adventure tourism business sitting on a gold mine?When I was back at uni I used to work at a paintball field on weekends to pay for all the beer and 2 minute noodles.Jun 13, 2016Jun 13, 2016
Liam RilesinMantel MoveWhat can we learn from Top Gear’s dismal re-launch?The other night I caught the latest episode of Top Gear with the new team of hosts. As evidence by the show’s overall rating of 8.8 and the…Jun 13, 2016Jun 13, 2016
Liam RilesinMantel MoveWhy high conversion rates are crucial to dominating competitors.In a previous post I talked about taking advantage of Facebook’s giant wealth of data to narrow in on the most appropriate audience to…Jun 13, 2016Jun 13, 2016
Liam RilesinMantel MoveMake Facebook think for you. Smart advertising for smart businesses.One of the reasons I love Facebook’s advertising platform so much is the way they go about targeting. It tickles the wannabe data scientist…Jun 13, 2016Jun 13, 2016
Liam RilesinMantel MoveWhat a business can learn from a 5 year old’s never ending questionsWith very few exceptions, problems with a business can be distilled down to one of the following 2 situations: 1. Too many customers, not…Jun 13, 2016Jun 13, 2016
Liam RilesinMantel MoveHate producing content? Use someone else’s!One of the absolutely fantastic things about content marketing for the adventure tourism industry is that content is so much more…Jun 13, 2016Jun 13, 2016