Awesome piece, Libby!
Chris Kobar

Really solid point Chris, thanks for sharing. I don’t mean to suggest we work or design like startups. I just wish enterprise UX leaders had the same passion and energy for their work as startups seem to have. We need the momentum!

Agree it takes a special designer to be successful in enterprise software. The workflows are complex and personas are divergent. And you’re right that it’s important to understand what the business AND users need. I haven’t figured out the magic formula just yet for a successful designer…if you have I’d love to hear it!

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