Libby Brittain

Building @Branch and hanging out on @Potluck.


What I say when I “sell”


As Branch’s only non-technical hire, I’m often described as some combination of PR, marketing, content, BD, or sales, depending on who’s doing the talking (or listening).

Of these, sales has the unique honor of being both my least favorite and the one that best describes what I do. While I think sales tactics can be incredibly helpful to startups…


On making non-technical hires


Founders of small technology companies often ask me for advice about how to make their first non-technical hire. (I was the first non-technical hire at Branch. Our team built products that helped people have better conversations on the internet.) I’ve been giving this advice a lot in private, so I thought I should give it in public, too, with the hope that it…


Burdens of Proof


A ‘burden of proof’ was always my favorite legal concept. (My mom is a lawyer, so I grew up around a fair number of them. While there was never a moment where I wanted to “be a lawyer,” I spent many enthralled with their vocabularies.)

That phrase. I liked its attitude. That a judge could (metaphorically) ask someone to convince them of a case in the…


Minimum Viable Content

How editorial content makes Potluck awesome the first time you open it


Today, we released a new version of Potluck for iPhone and the web.

One of its biggest features is one you won’t find in previous versions of Potluck, or in most products made by consumer technology companies for that matter: editorial content.…

Publications edited by Libby Brittain

Half-baked ideas and lessons learned by our team as we build http://potluck.it.


Who are the people who love your product?


Since Potluck launched just over a month ago, I’ve had hundreds of conversations with our users. As I listen to their stories, insights, and…


Three new things


Potluck is only a month old, but we makes changes to it all the time based on feedback you give us and how you’re using the site.

Curious? Here are 3 new things we’ve added since launch.

Have questions or ideas for us? We’d love to hear from you! Say hey at help@potluck.it.

1. Post all the things


Being there in beta


This week, our team launched Potluck.

Our first line of code was written on February 18, and we launched the site publicly on June 25. But in those four months, our team actually built two things: a product and a community.

By launch day, our community of beta testers had grown to about 1,000 people, including our siblings, significant…


What I say when I “sell”


As Branch’s only non-technical hire, I’m often described as some combination of PR, marketing, content, BD, or sales, depending on who’s doing the talking (or listening).

Of these, sales has the unique honor of being both my least favorite and the one that best describes what I do. While I think sales tactics can be incredibly helpful to startups…


First snow at Barnard College - Winter 2010


Looking South-East from the New York Times building


Point Lobos State Reserve