Using a 90s movies reference to explain the modern role ambiguity

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Image by Digital Designer from Pixabay

Why don’t polar bears eat penguins?

Because although they thrive in similar habitats, they belong in different hemispheres. You will never find penguins and polar bears together in the wild. They will never have to work out how to get along.

Nature is smarter than Business.

As organisations select new operating models or update responsibilities, roles never intended to co-exist are thrown together and expected to work it out with seemingly endless ways-of-working sessions.

Business Analysis and Product Ownership is an example of unintended corporate cohabitation.

This is my guide to the risks, opportunities and ways of working that underpin what I believe has the potential to be any Scrum team’s most valuable pairing. …

Delivering value through Business Analysis in a customer-centric organisation

A disposable shopping bag printed with a smiling face and the message “thank you for your patronage”
A disposable shopping bag printed with a smiling face and the message “thank you for your patronage”

Customer-centric is an approach to doing business that focuses on creating an outstanding experience for the customer.

The overarching business theory is that great experiences create loyal customers; customers who will both spend more with you and be less likely to be tempted away by a better price. Consistency is then vital as customers penalise those who under-deliver twice as much as they reward companies who over-deliver.

It is nice to be nice, but it also pays to be nice. Acquiring a new customer can cost five times more than retaining an existing customer; which goes some way to explaining why increasing customer retention by as little as 5% can increase profits from 25–95%. …

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Photo by Johan Desaeyere on Unsplash

There are only two types of business analysts, those who identify as BAs, and those who don’t.

If decisions are being made, then business analysis is being done. If you are consistently making winning instinct lead decisions then your ability to conduct business analysis is subconscious; I’m envious, without trying you’re a better BA than I’ll ever be.

I covered here why there may come a time for your organisation to introduce a BA discipline. The TLDR answer is business analysis is a specialism from which organisations profit once they begin to benefit from experts.

At every junction of my career, a recruiter has told me that to move up I need to diversify; get a scrum master certification or interview well enough that someone considers my transferable skills for a product or delivery role. …


Libby Vincent

Head of Business Analysis for a FTSE 50 Tech Company based out of London, operating globally

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