My role at Axioned: 1. Defining and interpreting the meaningful outside

2. Answering, time and again, the two-part question: What business are we in and what business are we not in?

3. Balancing sufficient yield in the present with necessary investment in the future.

4. Shaping the values and standards of the organization

Source: https://hbr.org/2009/05/what-only-the-ceo-can-do