Lidia Romero BaenaTouch-less and Self Service Technologies Are Taking Over AirportsIt is widely anticipated that airports will transition to touchless technology at a much quicker rate as a result of the coronavirus…Sep 28, 2021Sep 28, 2021
Lidia Romero BaenaThe need to revisit travelers customers’ journeys after Covid-19Global travel demand is at its highest since the beginning of the pandemic. I, who used to be a frequent traveler, allowed myself to catch…Aug 30, 2021Aug 30, 2021
Lidia Romero BaenaWill technology disrupt the primary art market?We cannot deny that technology is disrupting the art market. The art market is moving slowly on that direction, but we’ve been able to…Mar 27, 2018Mar 27, 2018
Lidia Romero BaenaMaximise your app exposureWhen a company launches its first mobile application, driving downloads is the first objective.May 27, 2017May 27, 2017
Lidia Romero BaenaHow to approach loyalty in the mobile space?Loyalty programs have the potential to rewrite the rewards proposition and change the way people interact with a brand. Supported by…May 27, 2017May 27, 2017
Lidia Romero BaenaPutting The Traveller FirstTapping into and improving Customer Experience in the Travel and Hospitality industry is key.May 19, 2017May 19, 2017
Lidia Romero BaenaMore data does not mean better dataThe increasing digitalisation is generating more data than ever more, but more data does not mean better data.May 19, 2017May 19, 2017