Liese GardnerTo Make a Sale: Tell a StoryWhen I wrote that headline — “make a sale” — it sounded slightly dirty. As creatives, we’ve often avoid the direct process of “sales.” In…Aug 23, 2022Aug 23, 2022
Liese GardnerBe The Cookie: A Unique Marketing RecipeThis article first appeared in Brand Therapy, my Museletter. Get your bites of free deliciousness here.Aug 17, 2022Aug 17, 2022
Liese GardnerLessons from Renovation, The Pandemic EditionThis article first appeared in Brand Therapy, a free “Museletter” I send out every two weeks. Join my tribe here!Aug 13, 2022Aug 13, 2022
Liese GardnerHow Repetition Breeds Creativity: A Lesson from 13 Years of “In Tents” WritingThis article originally appeared in my Museletter, Brand Therapy.Aug 12, 2022Aug 12, 2022
Liese GardnerWriting: Making an Ugly First Draft Camera ReadyWhat if I told you that there is no such thing as “writer’s block?” Would that make you happy, or would it make you uncomfortable to…Aug 8, 2022Aug 8, 2022
Liese GardnerWhat If We Named Our Fears?“I am an old man and have known a great many troubles, but most of them never happened.” — Mark TwainJul 31, 2022Jul 31, 2022
Liese GardnerWriting is Currency: Words StiFor large brands with a lot of advertising dollars in 2022, even placing a TV ad during Super Bowl or taking out a full page print ad in…Jul 28, 2022Jul 28, 2022
Liese GardnerOne of the questions I love to ask creative people is about their approach to the creative process.Creativity is not limited to someone who creates traditional art. There is creativity in many professions. One of my favorite champions is…Oct 11, 2020Oct 11, 2020
Liese GardnerA Month in the Life of an Event PlannerCarl Bendix: Style and SubstanceOct 4, 2015Oct 4, 2015
Liese GardnerFive Lessons from Home RenovationI’ve been renovating a house now for more than a decade. In doing so, I’ve discovered certain truths, five lessons from renovation, that…Sep 24, 2015Sep 24, 2015