What is liftUPlift’s Mission Plan?

Here’s our mission plan for year 1: Recruit and mobilize the first global alliance of woman-owned businesses and their patrons. Our Founding Maker Alliance will open stores, and, together, we will launch the web’s first woman-owned marketplace. liftUPlift gives women a virtual space to combine our power as makers and consumers, so we can incubate a female renaissance. The combined products of that renaissance will create a non-toxic consumer culture, where women, our families, and our communities will thrive.

We will have the greatest need for support through donations and crowd-funding, during our first year, before the marketplace is complete or self-sustaining. So, in year one, we dedicate a substantial majority of our energy to activities that fill our need for funds while contributing to the foundation of our business, alliance and mission.

EXAMPLE

liftUPlift: The Photoshoot

Needs Supported :

Financial — Fundraiser generates revenue through ticket sales and donations.

Alliance — Opportunity for our high-profile allies to leverage personal brands in support of liftUPlift; Establish relationships with sponsors; Recruit store owners.

Marketing/PR — Opportunity for publicity and media relations; Creates marketing collateral in the form of stories, testimonials, photos and video.

Website — Content created for and from the event drives traffic to our site, which improves SEO & conversion rates. We also create necessary material for the marketplace’s UX (user experience).

Mission — We create the solution to a dire shortage of stock photos depicting empowered women. We use those images to highlight female role models, inspire girls and celebrate the diversity and power of women.

The more capital liftUPlift can raise, the better equipped we are to empower women. Before we can invest real capital in taking action against sexual violence, however, we need to create a plan of action, via a process that empowers survivors.

Consequently, while we work to startUP, we ask for help from our allies as we break the silence around sexual violence.

Using liftUPlift.com as our platform, we will:

1) Aggregate and share stories from survivors, around the world.

2) Conduct an extremely transparent and dialogue-driven research and planning process, with the goal of creating an action agenda for our alliance against sexual violence.

3) Collaborate with national NPOs and international NGOs to educate women and girls on ways we can combat sexual violence, together. Emphasis on bystander intervention and body empowerment.

Our Goals for Year 1:

1. Create a community of support for women who have suffered in secrecy and silence;
2. Bring awareness to the pervasiveness of sexual violence, as well as its agents and footholds in cultures around the world.
3. Identify strengths and shortcomings in existing approaches to combatting sexual violence.
4. Empower women to use their experiences of sexual violence to inform the solution.